Saeco International Group is recognised for its considerable innovative ability, a critical success factor for the Group, which has always been accompanied by its extraordinary attitude for understanding and anticipating the needs of the market, allowing it to achieve very ambitious goals.
Today, Saeco is an European leader in the coffee machine market and has confirmed its core business in the segment of completely automatic machines for domestic use.
At the basis of this production flexibility allowing the Group to strengthen its position is its great ability for innovation, which allows dealing with the constantly changing needs of consumers who pay more and more attention to product performance and style.
Considerable cultural changes and new lifestyles are bringing about an increased consumption of espresso coffee in most countries in the world and new markets are opening up to operators. Today, Saeco International Group is in the ideal position to timely seize these opportunities for growth.
On this point, acquiring control over Gaggia S.p.A. - owner of a historic brand in the professional coffee machine industry - in 1999 has played a fundamental and strategic role.
The Group also pursues conquering new markets thanks to the important investments it sets aside for the rationalisation of production plants in Italy and construction of a new complete-cycle production plant in Romania